{"id":12527,"date":"2024-03-27T14:21:24","date_gmt":"2024-03-27T20:21:24","guid":{"rendered":"https:\/\/locus.uaa.mx\/?p=12527"},"modified":"2024-03-27T14:21:24","modified_gmt":"2024-03-27T20:21:24","slug":"la-gestion-cultural-no-solo-es-vender-avendano","status":"publish","type":"post","link":"https:\/\/comunicacion.uaa.mx\/revista\/?p=12527","title":{"rendered":"La Gesti\u00f3n Cultural no S\u00f3lo es Vender: Avenda\u00f1o"},"content":{"rendered":"
\n

Bajo la premisa de que la gesti\u00f3n cultural no s\u00f3lo se trata de generar recursos, Roberto Avenda\u00f1o, director de la compa\u00f1\u00eda de teatro \u201cCornisa 20\u201d, consider\u00f3 que va m\u00e1s all\u00e1 de eso, al implicar factores como la log\u00edstica o todo aquello que rodea un evento cultural.<\/p>\n

\u201cTodo es negocio a futuro, ustedes est\u00e1n gestionando todo el tiempo, la gesti\u00f3n no es vender nada m\u00e1s, es llegar puntual, es limpiar el espacio, es saludar, la gesti\u00f3n es llegar con tu producci\u00f3n y la suma de todo eso te est\u00e1 gestionando tu siguiente funci\u00f3n\u201d, explic\u00f3 el tambi\u00e9n miembro del Sistema Nacional de Creadores, quien imparti\u00f3 la conferencia \u201cDe la idea a la escena\u201d, en la Universidad Aut\u00f3noma de Aguascalientes\u00a0\u00a0realizado con el apoyo del Sistema de Apoyos a la Creaci\u00f3n y Proyectos Culturales.<\/p>\n

Avenda\u00f1o agreg\u00f3 que la gesti\u00f3n est\u00e1 en la funci\u00f3n, la cual debe ser asertiva y profesional para lograr su objetivo.<\/p>\n

Advirti\u00f3 que hay muchos factores que lo pueden echar a perder,\u00a0 ya que la funci\u00f3n est\u00e1 compuesta por la gira, imprevistos que pueden pasar durante la funci\u00f3n, el programador, el transporte, los actores o el p\u00fablico.<\/p>\n

\"\"<\/a><\/p>\n

\u201cLa funci\u00f3n est\u00e1 en la funci\u00f3n, no me refiero a salir y dar la funci\u00f3n, me refiero a la operatividad alrededor de la funci\u00f3n, a esa funci\u00f3n es a la que me estoy refiriendo\u201d dijo Avenda\u00f1o.<\/p>\n

Buscar estrategias para vender y producir forman parte del sistema de autogesti\u00f3n de Cornisa 20.<\/p>\n

Cornisa 20 se fund\u00f3 en el a\u00f1o 1992 en\u00a0la facultad de Filosof\u00eda y Letras de la Universidad Nacional Aut\u00f3noma de M\u00e9xico, pas\u00f3\u00a0de ser un grupo teatral a una compa\u00f1\u00eda,\u00a0ante su visi\u00f3n por expandirse.<\/p>\n

Avenda\u00f1o habl\u00f3 de la trayectoria que los form\u00f3 como compa\u00f1\u00eda de teatro, compartiendo aprendizajes y experiencias.<\/p>\n

A la conferencia asistieron alumnos y docentes de la licenciatura de Actuaci\u00f3n y miembros del Departamento de Artes Esc\u00e9nicas y Audiovisuales.<\/p>\n

\"\"<\/a><\/p>\n

Texo y Fotos: Ana Paula Esparza; LCI, 2do<\/p>\n<\/div>\n

<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Bajo la premisa de que la gestión cultural no sólo se trata de generar recursos, Roberto Avendaño, director de la compañía de teatro “Cornisa 20”, consideró que va más allá de eso, al implicar factores como la logística o todo aquello que rodea un evento cultural. “Todo es negocio a futuro, ustedes están gestionando todo…<\/p>\n

<\/span><\/div>","protected":false},"author":102,"featured_media":12532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3],"tags":[219,3554,3555,3553,147],"class_list":["post-12527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-cultura","tag-cultural","tag-economico","tag-gestion","tag-unam"],"yoast_head":"\nLa Gesti\u00f3n Cultural no S\u00f3lo es Vender: Avenda\u00f1o - Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=12527\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Gesti\u00f3n Cultural no S\u00f3lo es Vender: Avenda\u00f1o - 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