{"id":1980,"date":"2016-09-13T16:23:33","date_gmt":"2016-09-13T22:23:33","guid":{"rendered":"https:\/\/comunicacion.uaa.mx\/revista\/?p=1980"},"modified":"2016-09-13T16:23:33","modified_gmt":"2016-09-13T22:23:33","slug":"tres-tips-de-imagen-publica-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/comunicacion.uaa.mx\/revista\/?p=1980","title":{"rendered":"Tres tips de imagen p\u00fablica en redes sociales"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tener nociones b\u00e1sicas de imagen p\u00fablica es vital aun para quienes no son figuras p\u00fablicas.<\/span><\/p>\n<p style=\"text-align: justify;\">El uso difundido de Facebook, Twitter y LinkedIn ha vuelto a estas redes sociales herramientas fundamentales en la b\u00fasqueda y oferta de empleos y por eso es necesario saber c\u00f3mo usarlas tanto en lo profesional como en lo personal.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cYa la mayor\u00eda de las personas que trabajan con recursos humanos <\/span><i><span style=\"font-weight: 400;\">stalkean<\/span><\/i><span style=\"font-weight: 400;\"> a las personas que van a contratar. Entonces, es de vital importancia c\u00f3mo manejamos nuestros perfiles para tener una buena imagen p\u00fablica\u201d, asegur\u00f3 el consultor en imagen p\u00fablica y titular de comunicaci\u00f3n social en el Congreso de Zacatecas, Luis J\u00e1quez.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La regla de oro es: <\/span><b>usa una cuenta para lo profesional<\/b><span style=\"font-weight: 400;\">, desde la cual te vincules con personas en el \u00e1mbito laboral de tu inter\u00e9s (como puede ser una Fanpage), <\/span><b>y otra social<\/b><span style=\"font-weight: 400;\">, a la que agregues solo a tu c\u00edrculo m\u00e1s cercano, es decir, gente que conoces personalmente.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">De ah\u00ed, los tres principales consejos de Luis J\u00e1quez son:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><b><b>Comparte contenido acorde al campo laboral al que pretendes ingresar. <\/b><span style=\"font-weight: 400;\">Desde tu cuenta profesional, vinc\u00falate con personas y especialistas del \u00e1mbito al que quieres ingresar. Comparte im\u00e1genes y otro tipo de contenidos acordes a esa \u00e1rea de conocimiento.<\/span><\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u201cSi voy a trabajar en una agencia publicitaria, tengo que llenar mi muro de cosas que me evoquen a ello; que sea muy creativo. Si voy para econom\u00eda, compartir art\u00edculos de econom\u00eda, nacionales e internacionales; si quiero ser relacionista p\u00fablica, temas de inter\u00e9s de las relaciones p\u00fablicas\u201d, ejemplifica.<\/p>\n<ul style=\"text-align: justify;\">\n<li><b><b>Cuida tus likes y comentarios. <\/b><span style=\"font-weight: 400;\">Evita comentar o dar \u2018me gusta\u2019 a publicaciones sin sentido.<\/span><\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cNo pongas \u2018like y te publico\u2019. Hay que contar con sustancia, m\u00e1s que con frases sin sentido\u201d, advierte el consultor.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><b><b>Elige bien tus fotos.<\/b><span style=\"font-weight: 400;\"> \u201cLo primero que vemos es la fotograf\u00eda de perfil. Si nos gusta, continuamos con el contenido\u201d, se\u00f1ala.<\/span><\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Por eso, tanto en tu perfil como en tus \u00e1lbumes, procura subir fotos que reflejen los valores y principios que se esperar\u00eda de un aspirante a trabajar en el \u00e1rea de tu inter\u00e9s.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2016\/09\/yoli-y-jaquez.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1986 size-large\" src=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2016\/09\/yoli-y-jaquez-1024x786.jpg\" alt=\"Luis J\u00e1quez imparti\u00f3 una clase-taller a estudiantes de LCO en la UAA\" width=\"1024\" height=\"786\" srcset=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2016\/09\/yoli-y-jaquez-1024x786.jpg 1024w, https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2016\/09\/yoli-y-jaquez-300x230.jpg 300w, https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2016\/09\/yoli-y-jaquez-768x589.jpg 768w, https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2016\/09\/yoli-y-jaquez.jpg 1622w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_1980\"  data-lang=\"es\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=1980\"  data-item_title=\"Tres tips de imagen p\u00fablica en redes sociales\"  data-item_image=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2016\/09\/imagen-pu\u0301blica-1024x683.jpg\"  data-item_date=\"2016-09-13T16:23:33-06:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.64\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"excerpt":{"rendered":"<p>Tener nociones b&aacute;sicas de imagen p&uacute;blica es vital aun para quienes no son figuras p&uacute;blicas. El uso difundido de Facebook, Twitter y LinkedIn ha vuelto a estas redes sociales herramientas fundamentales en la b&uacute;squeda y oferta de empleos y por eso es necesario saber c&oacute;mo usarlas tanto en lo profesional como en lo personal. &ldquo;Ya&#8230;<\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_1980\"  data-lang=\"es\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=1980\"  data-item_title=\"Tres tips de imagen p\u00fablica en redes sociales\"  data-item_image=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2016\/09\/imagen-pu\u0301blica-1024x683.jpg\"  data-item_date=\"2016-09-13T16:23:33-06:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.64\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"author":9,"featured_media":1985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3],"tags":[38,296,418,419,151,297],"class_list":["post-1980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-aguascalientes","tag-facebook","tag-imagen-publica","tag-linkedin","tag-redes-sociales","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tres tips de imagen p\u00fablica en redes sociales - Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=1980\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tres tips de imagen p\u00fablica en redes sociales - Noticias\" \/>\n<meta property=\"og:description\" content=\"Tener nociones b&aacute;sicas de imagen p&uacute;blica es vital aun para quienes no son figuras p&uacute;blicas. 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