{"id":6337,"date":"2018-10-03T13:55:17","date_gmt":"2018-10-03T19:55:17","guid":{"rendered":"https:\/\/comunicacion.uaa.mx\/revista\/?p=6337"},"modified":"2018-10-03T13:58:27","modified_gmt":"2018-10-03T19:58:27","slug":"lco-agente-de-cambio","status":"publish","type":"post","link":"https:\/\/comunicacion.uaa.mx\/revista\/?p=6337","title":{"rendered":"LCO; Agente de cambio"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\">Hablamos de comunicaci\u00f3n y enseguida se nos viene a la mente los medios tradicionales como radio, televisi\u00f3n o la prensa escrita, desafortunadamente hay un \u00e1rea de la comunicaci\u00f3n que casi nadie voltea a ver o que es confundida con recursos humanos o mercadotecnia y s\u00ed, hablo de \u201cla comunicaci\u00f3n organizacional\u201d pero \u00bfQu\u00e9 es? Redding y Sanborns la definen como \u201cel hechode enviar y recibir informaci\u00f3n dentro del marco de una compleja organizaci\u00f3n\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\">Por lo tanto, el Licenciado en Comuniacci\u00f3n Organizacional (LCO) ser\u00e1 un estratega que facilitar\u00e1 a la alta gerencia para lograr sus resultados y se convertir\u00e1 en parte fundamental de las tareas administrativas, por consiguiente, el agente que har\u00e1 posible la uni\u00f3n entre todos los individuos de la empresa a partir de la comunicaci\u00f3n.<\/span><\/p>\n<p><em><span style=\"font-size: 18pt;\">&#8220;El LCO es un estratega que se convierte en parte fundamental de una empresa para unir a todos los individuos a partir de la comunicaci\u00f3n&#8221;<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\">Sus principales labores dentro de la organizaci\u00f3n ser\u00e1n: planeaci\u00f3n y producci\u00f3n de medios (desde la revista interna hasta la publicidad), colaboraci\u00f3n en la preparaci\u00f3n de manuales (identidad, procesos, inducci\u00f3n), desarrollar y llevar a la pr\u00e1ctica programas de entrenamiento (capacitaci\u00f3n, desarrollo personal), el clima laboral, la imagen corporativa, elaboraci\u00f3n de programas de comunicaci\u00f3n desde y para otras \u00e1reas de la organizaci\u00f3n para que el trabajador cumpla con sus labores.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\">La labor del LCO es fundamental, pues en sus manos est\u00e1 generar factores de cambio en la comunicaci\u00f3n organizacional a trav\u00e9s de la emisi\u00f3n de mensajes estrat\u00e9gicos para la organizaci\u00f3n de manera interna y externa de cualquier empresa. <\/span><\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6337\"  data-lang=\"es\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=6337\"  data-item_title=\"LCO; Agente de cambio\"  data-item_image=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2018\/10\/Captura-de-pantalla-2018-10-03-a-las-14.54.42-1024x612.png\"  data-item_date=\"2018-10-03T13:55:17-06:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.64\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"excerpt":{"rendered":"<p>Hablamos de comunicaci&oacute;n y enseguida se nos viene a la mente los medios tradicionales como radio, televisi&oacute;n o la prensa escrita, desafortunadamente hay un &aacute;rea de la comunicaci&oacute;n que casi nadie voltea a ver o que es confundida con recursos humanos o mercadotecnia y s&iacute;, hablo de &ldquo;la comunicaci&oacute;n organizacional&rdquo; pero &iquest;Qu&eacute; es? 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