{"id":7480,"date":"2019-10-23T15:39:36","date_gmt":"2019-10-23T21:39:36","guid":{"rendered":"https:\/\/comunicacion.uaa.mx\/revista\/?p=7480"},"modified":"2019-10-23T12:40:44","modified_gmt":"2019-10-23T18:40:44","slug":"embajador-de-marca-en-la-era-digital","status":"publish","type":"post","link":"https:\/\/comunicacion.uaa.mx\/revista\/?p=7480","title":{"rendered":"Embajador de Marca en la era Digital"},"content":{"rendered":"<p>En el marco del Quinto Encuentro Vamos a Comunicar tuvimos la oportunidad de platicar\u00a0con la publicista y conferencista Laurette Ll\u00f3rens, quien dentro de sus experiencias ha<\/p>\n<p>tenido la oportunidad de dirigir en una campa\u00f1a a la selecci\u00f3n mexicana de f\u00fatbol.<\/p>\n<p>En tiempos de internet, vemos a muchas personas promocionando productos, y Ll\u00f3rens\u00a0piensa que para que las personas crean en los embajadores de marca es necesario encontrar a una persona que realmente conviva con la marca, que tenga un match, si no ser\u00eda muy dif\u00edcil, comenta la publicista, &#8220;no te funciona una persona que s\u00f3lo tenga un personaje y una historia, sino una persona real&#8221;. Y eso se logra haciendo que la marca tenga una vivencia con la persona, teniendo una fuerte relaci\u00f3n, traspasando los contratos comunes.<\/p>\n<p>La confiabilidad es el mayor reto al que se enfrentan los publicistas en esta era, pues, para\u00a0Ll\u00f3rens las oleadas de personas que te ofrecen productos son muchas, lo que se necesita<\/p>\n<p>hoy en d\u00eda es ser aut\u00e9ntico y tener buena investigaci\u00f3n por parte de la marca para encontrar a la persona ideal.<\/p>\n<p>El desaf\u00edo m\u00e1s grande para Laurette Ll\u00f3rens fue el patrocinio de la selecci\u00f3n nacional que\u00a0manej\u00f3 durante ocho a\u00f1os, d\u00f3nde rescata el aprendizaje: &#8220;Lo que te des trabajar con ese<\/p>\n<p>tipo de marcas no te lo da nadie m\u00e1s, no hay una escuela que te pueda ense\u00f1ar paso por\u00a0paso c\u00f3mo trabajar con una persona&#8221;, coment\u00f3.<\/p>\n<p>Y a manera de conclusi\u00f3n mencion\u00f3 que si uno como estudiante desea trabajar con esa\u00a0marca primero necesita una oportunidad, tocando puertas y lo m\u00e1s importante es aprender, escuchar, escribir y hacer, no renegar y aprender todo lo que puedas, &#8220;acepten los consejos de la gente que est\u00e1 con ellos&#8221; finaliz\u00f3 Ll\u00f3rens.<\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_7480\"  data-lang=\"es\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=7480\"  data-item_title=\"Embajador de Marca en la era Digital\"  data-item_image=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2019\/10\/IMG_20191011_172511130-768x1024.jpg\"  data-item_date=\"2019-10-23T15:39:36-06:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.64\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"excerpt":{"rendered":"<p>En el marco del Quinto Encuentro Vamos a Comunicar tuvimos la oportunidad de platicar&nbsp;con la publicista y conferencista Laurette Ll&oacute;rens, quien dentro de sus experiencias ha tenido la oportunidad de dirigir en una campa&ntilde;a a la selecci&oacute;n mexicana de f&uacute;tbol. En tiempos de internet, vemos a muchas personas promocionando productos, y Ll&oacute;rens&nbsp;piensa que para que&#8230;<\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_7480\"  data-lang=\"es\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=7480\"  data-item_title=\"Embajador de Marca en la era Digital\"  data-item_image=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2019\/10\/IMG_20191011_172511130-768x1024.jpg\"  data-item_date=\"2019-10-23T15:39:36-06:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.64\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"author":62,"featured_media":7481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3],"tags":[1666,1664,1663,1665,1485],"class_list":["post-7480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-era-digital","tag-marcas","tag-marketing","tag-personajes","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Embajador de Marca en la era Digital - Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=7480\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embajador de Marca en la era Digital - Noticias\" \/>\n<meta property=\"og:description\" content=\"En el marco del Quinto Encuentro Vamos a Comunicar tuvimos la oportunidad de platicar&nbsp;con la publicista y conferencista Laurette Ll&oacute;rens, quien dentro de sus experiencias ha tenido la oportunidad de dirigir en una campa&ntilde;a a la selecci&oacute;n mexicana de f&uacute;tbol. 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