{"id":8723,"date":"2020-12-17T14:09:24","date_gmt":"2020-12-17T20:09:24","guid":{"rendered":"https:\/\/comunicacion.uaa.mx\/revista\/?p=8723"},"modified":"2020-12-17T13:52:01","modified_gmt":"2020-12-17T19:52:01","slug":"milenials-de-ayer-y-hoy-luisito-comunica-vende-publicidad-no-planes-telefonicos","status":"publish","type":"post","link":"https:\/\/comunicacion.uaa.mx\/revista\/?p=8723","title":{"rendered":"Milenials de Ayer y Hoy: Luisito Comunica Vende Publicidad, no Planes Telef\u00f3nicos"},"content":{"rendered":"<p style=\"text-align: justify;\">Hace unas semanas fue noticia que Luisito Comunica, uno de los <em>youtubers <\/em>mexicanos m\u00e1s exitosos, decidi\u00f3 sacar su propia compa\u00f1\u00eda de telefon\u00eda celular llamada <strong>Pillof\u00f3n<\/strong> y no les mentir\u00e9, yo tambi\u00e9n me saqu\u00e9 mucho de onda \u00bfDe qu\u00e9 se trata todo esto?<\/p>\n<p style=\"text-align: justify;\">Resulta que el 18 de septiembre Luis Arturo Villar Sudek o Luisito Comunica como lo conocen sus pimpollos, registr\u00f3 la mara &#8220;Pillof\u00f3n&#8221; ante el Instituto Mexicano de la Propiedad Industrial como una empresa dedicada a la prestaci\u00f3n de servicios de telefon\u00eda celular, algo que se report\u00f3 antes de que hiciera oficial el comunicado en su canal de Youtube.<\/p>\n<p style=\"text-align: justify;\">El 14 de octubre Luisito public\u00f3 un v\u00eddeo en donde anunci\u00f3 que ahora es due\u00f1o de una compa\u00f1\u00eda de telefon\u00eda celular por lo que a partir de ese momento quienes as\u00ed lo deseen pueden ir al Oxxo y comprar un paquete telef\u00f3nico o de a tiro cambiarse a la compa\u00f1\u00eda del <em>youtuber<\/em>.<\/p>\n<p style=\"text-align: justify;\">\u00bfY c\u00f3mo es que &#8220;El Pillo&#8221; se hizo de una empresa? Pues como \u00e9l mismo explica en el v\u00eddeo de presentaci\u00f3n de su nueva compa\u00f1\u00eda, aprovech\u00f3 una figura que se contempl\u00f3 en la m\u00e1s reciente reforma a la Ley de Telecomunicaciones denominada Operadoras M\u00f3viles Virtuales (OMV), que permite a quienes quieran participar en el esquema el poder \u201ccomprar al mayoreo\u201d datos m\u00f3viles a compa\u00f1\u00edas que cuentan con la red (antenas, <em>hubs<\/em>, transmisoras, etc.) y revenderlos a un precio moderado.<\/p>\n<p style=\"text-align: justify;\">En este caso Pillof\u00f3n compr\u00f3 los datos a una empresa llamada Diri M\u00f3vil, la cual a su vez tambi\u00e9n utiliz\u00f3 la figura del OMV para comprar datos a Alt\u00e1n, la verdadera due\u00f1a de la red, lo cual explica porqu\u00e9 los precios de Luisito no son competitivos realmente con respecto al resto de las compa\u00f1\u00edas preexistentes como lo han se\u00f1alado quienes ya probaron los servicios.<\/p>\n<p style=\"text-align: justify;\">Con lo anterior no puedo dejar de preguntarme \u00bfSer\u00e1 que realmente Luisito pens\u00f3 que era una buena idea dedicarse a la telefon\u00eda celular? Porque incluso ahorr\u00e1ndose la infraestructura, una empresa de este tipo requiere de una inversi\u00f3n multimillonaria en suministros como los chips y resto de materiales, n\u00f3minas y publicidad; \u00bfSer\u00e1 que Luisito tiene tanto dinero?<\/p>\n<p style=\"text-align: justify;\">Perdonen la suspicacia pero a m\u00ed me parece m\u00e1s una movida publicitaria de Diri M\u00f3vil o probablemente Alt\u00e1n para darle una nueva cara a sus servicios y \u00bfQu\u00e9 mejor que un creador de contenido de moda para hacerlo?<\/p>\n<p style=\"text-align: justify;\">Y es que j\u00f3venes, aunque ustedes no lo crean lo <em>youtubers <\/em>no se dedican a hacer champ\u00fa, tacos o manejar empresas de telefon\u00eda celular, ellos venden publicidad, su imagen y eso est\u00e1 perfecto, m\u00e1s a\u00fan con las restricciones que Youtube ha impuesto que impiden que hacer v\u00eddeos para su plataforma sea un negocio rentable en s\u00ed mismo, por lo que muchos, la mayor\u00eda, venden playeras o libros que s\u00ed son de su autor\u00eda.<\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_8723\"  data-lang=\"es\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=8723\"  data-item_title=\"Milenials de Ayer y Hoy: Luisito Comunica Vende Publicidad, no Planes Telef\u00f3nicos\"  data-item_image=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2020\/12\/Pillofon-1024x450.jpg\"  data-item_date=\"2020-12-17T14:09:24-06:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.64\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"excerpt":{"rendered":"<p>Hace unas semanas fue noticia que Luisito Comunica, uno de los youtubers mexicanos m&aacute;s exitosos, decidi&oacute; sacar su propia compa&ntilde;&iacute;a de telefon&iacute;a celular llamada Pillof&oacute;n y no les mentir&eacute;, yo tambi&eacute;n me saqu&eacute; mucho de onda &iquest;De qu&eacute; se trata todo esto? Resulta que el 18 de septiembre Luis Arturo Villar Sudek o Luisito Comunica&#8230;<\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_8723\"  data-lang=\"es\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=8723\"  data-item_title=\"Milenials de Ayer y Hoy: Luisito Comunica Vende Publicidad, no Planes Telef\u00f3nicos\"  data-item_image=\"https:\/\/comunicacion.uaa.mx\/revista\/wp-content\/uploads\/2020\/12\/Pillofon-1024x450.jpg\"  data-item_date=\"2020-12-17T14:09:24-06:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.64\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"author":90,"featured_media":8724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[4,5],"tags":[2429,820,1752,2430,1354],"class_list":["post-8723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyt","category-opinion","tag-celular","tag-empresa","tag-movil","tag-planes","tag-youtuber"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Milenials de Ayer y Hoy: Luisito Comunica Vende Publicidad, no Planes Telef\u00f3nicos - Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comunicacion.uaa.mx\/revista\/?p=8723\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milenials de Ayer y Hoy: Luisito Comunica Vende Publicidad, no Planes Telef\u00f3nicos - Noticias\" \/>\n<meta property=\"og:description\" content=\"Hace unas semanas fue noticia que Luisito Comunica, uno de los youtubers mexicanos m&aacute;s exitosos, decidi&oacute; sacar su propia compa&ntilde;&iacute;a de telefon&iacute;a celular llamada Pillof&oacute;n y no les mentir&eacute;, yo tambi&eacute;n me saqu&eacute; mucho de onda &iquest;De qu&eacute; se trata todo esto? 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